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Market research can inform your business strategies and public relations campaign plans in vital ways; by gathering performance data about your communications or exchanges with a distinct group of potential or actual customers, follow-up through consumer feedback or information gathering through focus groups. For non-profits, advisory boards or constituent feed-back forms often provide these same functions. Web marketing opens new options.
Research regarding site visits, customer feedback and resulting sales or donations are almost instantaneous and enable faster adjustments to campaigns. This increases posibilities for distance communications, sales and solicitations. While there are very good resources for more traditional market research assistance (we recommend Market Directions), web marketing can be loaded with get rich quick schemes and lots more hot air than performance. We suggest the following resources for your web marketing research:
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