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At the base of a successful marketing strategy should be a strong, long-term public relations and media campaign designed to improve your "brand" image, to heighten local interest in your business, to remind your existing customers about your customer services and to increase employee morale. This is not paid advertising-this is free PR and there are many ways of developing this type of campaign. The essentials of what most public relations firms will do for you include:
1.Produce one or more written PR releases for newspapers and magazines
2.Republish the release for use in business communications, proposals
3.Create a video "news" release about an event you sponsor
4.Publish human interest stories about you or employees in the media
5.Place timely events and announcements in free "community" press areas
Contact us or visit our About Us pages for direct assistance.
Regardless of the public relations strategy you employ, when you design campaigns your materials should lead viewers or readers back to your web site for increased marketing, sales or donations. Your business or non-profit can do all of this without an external publicist by using the right tools for the job to make the campaign manageable:
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